Made you look, didn’t I? The power of a strong hook has been fueling marketing schemes for years, not the least of which involve the glamour and glitz of writing scripts for the movies.

The illusion that movies look so easy and effortless when one is seated in a darkened theater belies the reality of the amount of hard work that transpires when their creators are seated in front of a keyboard. Fueling this pervasive myth has been the recent crop of remakes, sequels, prequels, adaptations and abysmally lame storylines that prompt newbies to boast, “I can do better than that!” So, too, could a squirrel with a crayon which, unfortunately, is an impression I’m often left with whenever I review screenplays wherein the writers have made up their own formatting, left the actors to ad lib their way through key scenes, or submitted a cover-page collage of the stars and locations they think should be used.

I mention all of this because I was recently approached by a marketing guru who wan